#294EB4#294EB4

#294EB4 is a mid, vivid blue. Relative luminance 0.092; OKLCH L 46.0% C 0.168 H 265.2°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).

Color values

HEX	#294EB4
RGB	rgb(41, 78, 180)
HSL	hsl(224, 63%, 43%)
HSV	hsv(224, 77%, 71%)
CMYK	cmyk(77.2%, 56.7%, 0%, 29.4%)
CIE-LAB	lab(36.39, 24.12, -57.89)
CIE-LCH	lch(36.39, 62.72, 292.62°)
OKLab	oklab(46.05% -0.0141 -0.167)
OKLCH	oklch(46.05% 0.168 265.2)
XYZ	xyz(11.8741, 9.2141, 44.3239)
Luminance	0.0921 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294EB4 #B48F29

analogous

#2993B4 #294EB4 #4929B4

triadic

#294EB4 #B4294E #4EB429

tetradic

#294EB4 #B42993 #B48F29 #29B449

square

#294EB4 #B42993 #B48F29 #29B449

split-complementary

#294EB4 #B44929 #93B429

monochromatic

#122350 #1E3882 #294EB4 #456CD5 #7793E0

Accessibility & contrast

On white

7.39

#294EB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#294EB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294EB4

7.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294EB4	#FFFFFF	#000000	##FFFFFF
##294EB4	1.00	7.39	2.84	7.39
#FFFFFF	7.39	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB7

Deuteranopia (green-blind)

#004FB2

Tritanopia (blue-blind)

#006779

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #294eb4;
/* rgb */ color: rgb(41, 78, 180);
/* oklch */ color: oklch(46.0% 0.168 265.2);

Tailwind

colors: {
  custom: {
    50: '#787fcb',
    500: '#294eb4',
    950: '#000000',
  },
}

SCSS

$custom: #294eb4;
$custom-light: #787fcb;
$custom-dark: #000000;

JSON

{
  "hex": "#294eb4",
  "rgb": {
    "r": 41,
    "g": 78,
    "b": 180
  },
  "hsl": {
    "h": 224.029,
    "s": 62.896,
    "l": 43.333
  },
  "oklch": {
    "l": 0.46048,
    "c": 0.16764,
    "h": 265.2
  },
  "luminance": 0.09215
}

Semantic roles & 50–950 ramp

primary

#294EB4

secondary

#C8B171

accent

#BA42E6

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0A0A13

muted

#7C7C82

Preview Lab

Preview with #294EB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →