#294DB4#294DB4

#294DB4 is a mid, vivid blue. Relative luminance 0.091; OKLCH L 45.8% C 0.169 H 265.5°. Best body text is #FFFFFF at 7.46:1 contrast (WCAG AA passes).

Color values

HEX	#294DB4
RGB	rgb(41, 77, 180)
HSL	hsl(224, 63%, 43%)
HSV	hsv(224, 77%, 71%)
CMYK	cmyk(77.2%, 57.2%, 0%, 29.4%)
CIE-LAB	lab(36.12, 24.78, -58.33)
CIE-LCH	lch(36.12, 63.38, 293.02°)
OKLab	oklab(45.85% -0.0134 -0.1683)
OKLCH	oklch(45.85% 0.169 265.5)
XYZ	xyz(11.8036, 9.0731, 44.3004)
Luminance	0.0907 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294DB4 #B49029

analogous

#2992B4 #294DB4 #4A29B4

triadic

#294DB4 #B4294D #4DB429

tetradic

#294DB4 #B42992 #B49029 #29B44A

square

#294DB4 #B42992 #B49029 #29B44A

split-complementary

#294DB4 #B44A29 #92B429

monochromatic

#122250 #1E3882 #294DB4 #456BD5 #7792E0

Accessibility & contrast

On white

7.46

#294DB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#294DB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294DB4

7.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294DB4	#FFFFFF	#000000	##FFFFFF
##294DB4	1.00	7.46	2.81	7.46
#FFFFFF	7.46	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB8

Deuteranopia (green-blind)

#004FB2

Tritanopia (blue-blind)

#006779

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #294db4;
/* rgb */ color: rgb(41, 77, 180);
/* oklch */ color: oklch(45.8% 0.169 265.5);

Tailwind

colors: {
  custom: {
    50: '#787ecb',
    500: '#294db4',
    950: '#000000',
  },
}

SCSS

$custom: #294db4;
$custom-light: #787ecb;
$custom-dark: #000000;

JSON

{
  "hex": "#294db4",
  "rgb": {
    "r": 41,
    "g": 77,
    "b": 180
  },
  "hsl": {
    "h": 224.46,
    "s": 62.896,
    "l": 43.333
  },
  "oklch": {
    "l": 0.45846,
    "c": 0.16888,
    "h": 265.5
  },
  "luminance": 0.09074
}

Semantic roles & 50–950 ramp

primary

#294DB4

secondary

#C8B171

accent

#BB42E6

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0A0913

muted

#7C7B82

Preview Lab

Preview with #294DB4

Body copy rendered with the generated semantic roles for this colour.

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