#294DB3#294DB3
#294DB3 is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.8% C 0.168 H 265.4°. Best body text is #FFFFFF at 7.48:1 contrast (WCAG AA passes).
Color values
| HEX | #294DB3 |
|---|---|
| RGB | rgb(41, 77, 179) |
| HSL | hsl(224, 63%, 43%) |
| HSV | hsv(224, 77%, 70%) |
| CMYK | cmyk(77.1%, 57%, 0%, 29.8%) |
| CIE-LAB | lab(36.05, 24.40, -57.86) |
| CIE-LCH | lch(36.05, 62.80, 292.86°) |
| OKLab | oklab(45.76% -0.0134 -0.167) |
| OKLCH | oklch(45.76% 0.168 265.4) |
| XYZ | xyz(11.7021, 9.0325, 43.7658) |
| Luminance | 0.0903 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire
#0F52BA
ΔE00 2.79
Cobalt
#0047AB
ΔE00 3.01
Blue Blue
#2242C7
ΔE00 4.62
Cobalt (survey)
#1E488F
ΔE00 5.45
Dusk Blue
#26538D
ΔE00 6.25
Blue (survey)
#0343DF
ΔE00 6.33
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294DB3 #B38F29
analogous
#2992B3 #294DB3 #4A29B3
triadic
#294DB3 #B3294D #4DB329
tetradic
#294DB3 #B32992 #B38F29 #29B34A
square
#294DB3 #B32992 #B38F29 #29B34A
split-complementary
#294DB3 #B34A29 #92B329
monochromatic
#12224F #1E3881 #294DB3 #456AD4 #7792E0
Accessibility & contrast
On white
7.48
#294DB3 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.81
#294DB3 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294DB3
7.48:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294DB3 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294DB3 | 1.00 | 7.48 | 2.81 | 7.48 |
| #FFFFFF | 7.48 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.81 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.48 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005BB6
Deuteranopia (green-blind)
#004FB1
Tritanopia (blue-blind)
#006678
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #294db3; /* rgb */ color: rgb(41, 77, 179); /* oklch */ color: oklch(45.8% 0.168 265.4);
Tailwind
colors: {
custom: {
50: '#787ecb',
500: '#294db3',
950: '#000000',
},
}SCSS
$custom: #294db3; $custom-light: #787ecb; $custom-dark: #000000;
JSON
{
"hex": "#294db3",
"rgb": {
"r": 41,
"g": 77,
"b": 179
},
"hsl": {
"h": 224.348,
"s": 62.727,
"l": 43.137
},
"oklch": {
"l": 0.45763,
"c": 0.16753,
"h": 265.4
},
"luminance": 0.09034
}Semantic roles & 50–950 ramp
primary
#294DB3
secondary
#C7B170
accent
#BB42E6
background
#F7F7FC
surface
#EEEEF9
border
#C9C9D2
text
#0A0913
muted
#7C7B82