#294DB2#294DB2
#294DB2 is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.7% C 0.166 H 265.4°. Best body text is #FFFFFF at 7.50:1 contrast (WCAG AA passes).
Color values
| HEX | #294DB2 |
|---|---|
| RGB | rgb(41, 77, 178) |
| HSL | hsl(224, 63%, 43%) |
| HSV | hsv(224, 77%, 70%) |
| CMYK | cmyk(77%, 56.7%, 0%, 30.2%) |
| CIE-LAB | lab(35.97, 24.02, -57.40) |
| CIE-LCH | lch(35.97, 62.22, 292.71°) |
| OKLab | oklab(45.68% -0.0135 -0.1656) |
| OKLCH | oklch(45.68% 0.166 265.4) |
| XYZ | xyz(11.6014, 8.9922, 43.2351) |
| Luminance | 0.0899 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire
#0F52BA
ΔE00 2.79
Cobalt
#0047AB
ΔE00 2.94
Blue Blue
#2242C7
ΔE00 4.72
Cobalt (survey)
#1E488F
ΔE00 5.31
Dusk Blue
#26538D
ΔE00 6.13
Denim Blue
#3B5B92
ΔE00 6.45
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294DB2 #B28E29
analogous
#2991B2 #294DB2 #4A29B2
triadic
#294DB2 #B2294D #4DB229
tetradic
#294DB2 #B22991 #B28E29 #29B24A
square
#294DB2 #B22991 #B28E29 #29B24A
split-complementary
#294DB2 #B24A29 #91B229
monochromatic
#12224F #1E3780 #294DB2 #446AD4 #7692DF
Accessibility & contrast
On white
7.50
#294DB2 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.80
#294DB2 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294DB2
7.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294DB2 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294DB2 | 1.00 | 7.50 | 2.80 | 7.50 |
| #FFFFFF | 7.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.80 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005BB5
Deuteranopia (green-blind)
#004FB0
Tritanopia (blue-blind)
#006678
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #294db2; /* rgb */ color: rgb(41, 77, 178); /* oklch */ color: oklch(45.7% 0.166 265.4);
Tailwind
colors: {
custom: {
50: '#787eca',
500: '#294db2',
950: '#000000',
},
}SCSS
$custom: #294db2; $custom-light: #787eca; $custom-dark: #000000;
JSON
{
"hex": "#294db2",
"rgb": {
"r": 41,
"g": 77,
"b": 178
},
"hsl": {
"h": 224.234,
"s": 62.557,
"l": 42.941
},
"oklch": {
"l": 0.4568,
"c": 0.16617,
"h": 265.4
},
"luminance": 0.08994
}Semantic roles & 50–950 ramp
primary
#294DB2
secondary
#C7B070
accent
#BB42E6
background
#F7F7FC
surface
#EEEEF8
border
#C9C9D1
text
#0A0913
muted
#7C7B82