#294DB1#294DB1

#294DB1 is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.6% C 0.165 H 265.3°. Best body text is #FFFFFF at 7.53:1 contrast (WCAG AA passes).

Color values

HEX	#294DB1
RGB	rgb(41, 77, 177)
HSL	hsl(224, 62%, 43%)
HSV	hsv(224, 77%, 69%)
CMYK	cmyk(76.8%, 56.5%, 0%, 30.6%)
CIE-LAB	lab(35.89, 23.64, -56.93)
CIE-LCH	lch(35.89, 61.64, 292.55°)
OKLab	oklab(45.6% -0.0135 -0.1642)
OKLCH	oklch(45.6% 0.165 265.3)
XYZ	xyz(11.5013, 8.9522, 42.7082)
Luminance	0.0895 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294DB1 #B18D29

analogous

#2991B1 #294DB1 #4929B1

triadic

#294DB1 #B1294D #4DB129

tetradic

#294DB1 #B12991 #B18D29 #29B149

square

#294DB1 #B12991 #B18D29 #29B149

split-complementary

#294DB1 #B14929 #91B129

monochromatic

#12224E #1D377F #294DB1 #446AD4 #7591DF

Accessibility & contrast

On white

7.53

#294DB1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#294DB1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294DB1

7.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294DB1	#FFFFFF	#000000	##FFFFFF
##294DB1	1.00	7.53	2.79	7.53
#FFFFFF	7.53	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB4

Deuteranopia (green-blind)

#004EAF

Tritanopia (blue-blind)

#006677

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #294db1;
/* rgb */ color: rgb(41, 77, 177);
/* oklch */ color: oklch(45.6% 0.165 265.3);

Tailwind

colors: {
  custom: {
    50: '#777ec9',
    500: '#294db1',
    950: '#000000',
  },
}

SCSS

$custom: #294db1;
$custom-light: #777ec9;
$custom-dark: #000000;

JSON

{
  "hex": "#294db1",
  "rgb": {
    "r": 41,
    "g": 77,
    "b": 177
  },
  "hsl": {
    "h": 224.118,
    "s": 62.385,
    "l": 42.745
  },
  "oklch": {
    "l": 0.45598,
    "c": 0.16481,
    "h": 265.3
  },
  "luminance": 0.08953
}

Semantic roles & 50–950 ramp

primary

#294DB1

secondary

#C7AF6F

accent

#BA42E5

background

#F7F7FC

surface

#EEEEF8

border

#C9C9D1

text

#0A0913

muted

#7C7B82

Preview Lab

Preview with #294DB1

Body copy rendered with the generated semantic roles for this colour.

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