#294DAC#294DAC
#294DAC is a mid, vivid blue. Relative luminance 0.088; OKLCH L 45.2% C 0.158 H 265.0°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).
Color values
| HEX | #294DAC |
|---|---|
| RGB | rgb(41, 77, 172) |
| HSL | hsl(224, 62%, 42%) |
| HSV | hsv(224, 76%, 67%) |
| CMYK | cmyk(76.2%, 55.2%, 0%, 32.5%) |
| CIE-LAB | lab(35.51, 21.72, -54.58) |
| CIE-LCH | lch(35.51, 58.75, 291.70°) |
| OKLab | oklab(45.19% -0.0139 -0.1573) |
| OKLCH | oklch(45.19% 0.158 265) |
| XYZ | xyz(11.0121, 8.7565, 40.1315) |
| Luminance | 0.0876 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 2.62
Sapphire
#0F52BA
ΔE00 2.92
Cobalt (survey)
#1E488F
ΔE00 4.50
Blue Blue
#2242C7
ΔE00 5.40
Dusk Blue
#26538D
ΔE00 5.45
Denim Blue
#3B5B92
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294DAC #AC8829
analogous
#298FAC #294DAC #4629AC
triadic
#294DAC #AC294D #4DAC29
tetradic
#294DAC #AC298F #AC8829 #29AC46
square
#294DAC #AC298F #AC8829 #29AC46
split-complementary
#294DAC #AC4629 #8FAC29
monochromatic
#112149 #1D377B #294DAC #4168D2 #7290DD
Accessibility & contrast
On white
7.63
#294DAC on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.75
#294DAC on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294DAC
7.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294DAC | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294DAC | 1.00 | 7.63 | 2.75 | 7.63 |
| #FFFFFF | 7.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.75 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005AAF
Deuteranopia (green-blind)
#004EAA
Tritanopia (blue-blind)
#006475
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #294dac; /* rgb */ color: rgb(41, 77, 172); /* oklch */ color: oklch(45.2% 0.158 265.0);
Tailwind
colors: {
custom: {
50: '#767ec5',
500: '#294dac',
950: '#000000',
},
}SCSS
$custom: #294dac; $custom-light: #767ec5; $custom-dark: #000000;
JSON
{
"hex": "#294dac",
"rgb": {
"r": 41,
"g": 77,
"b": 172
},
"hsl": {
"h": 223.511,
"s": 61.502,
"l": 41.765
},
"oklch": {
"l": 0.45191,
"c": 0.15795,
"h": 265
},
"luminance": 0.08758
}Semantic roles & 50–950 ramp
primary
#294DAC
secondary
#C5AC6C
accent
#B843E5
background
#F7F7FC
surface
#EEEEF8
border
#C9C9D1
text
#0A0913
muted
#7C7B82