#294DAB#294DAB
#294DAB is a mid, vivid blue. Relative luminance 0.087; OKLCH L 45.1% C 0.157 H 264.9°. Best body text is #FFFFFF at 7.65:1 contrast (WCAG AA passes).
Color values
| HEX | #294DAB |
|---|---|
| RGB | rgb(41, 77, 171) |
| HSL | hsl(223, 61%, 42%) |
| HSV | hsv(223, 76%, 67%) |
| CMYK | cmyk(76%, 55%, 0%, 32.9%) |
| CIE-LAB | lab(35.44, 21.34, -54.11) |
| CIE-LCH | lch(35.44, 58.17, 291.52°) |
| OKLab | oklab(45.11% -0.0139 -0.1559) |
| OKLCH | oklch(45.11% 0.157 264.9) |
| XYZ | xyz(10.9164, 8.7182, 39.6276) |
| Luminance | 0.0872 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 2.59
Sapphire
#0F52BA
ΔE00 2.96
Cobalt (survey)
#1E488F
ΔE00 4.37
Dusk Blue
#26538D
ΔE00 5.33
Blue Blue
#2242C7
ΔE00 5.52
Denim Blue
#3B5B92
ΔE00 5.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294DAB #AB8729
analogous
#298EAB #294DAB #4629AB
triadic
#294DAB #AB294D #4DAB29
tetradic
#294DAB #AB298E #AB8729 #29AB46
square
#294DAB #AB298E #AB8729 #29AB46
split-complementary
#294DAB #AB4629 #8EAB29
monochromatic
#112148 #1D377A #294DAB #4068D1 #718FDD
Accessibility & contrast
On white
7.65
#294DAB on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.74
#294DAB on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294DAB
7.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294DAB | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294DAB | 1.00 | 7.65 | 2.74 | 7.65 |
| #FFFFFF | 7.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.74 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005AAE
Deuteranopia (green-blind)
#004EA9
Tritanopia (blue-blind)
#006474
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #294dab; /* rgb */ color: rgb(41, 77, 171); /* oklch */ color: oklch(45.1% 0.157 264.9);
Tailwind
colors: {
custom: {
50: '#767ec5',
500: '#294dab',
950: '#000000',
},
}SCSS
$custom: #294dab; $custom-light: #767ec5; $custom-dark: #000000;
JSON
{
"hex": "#294dab",
"rgb": {
"r": 41,
"g": 77,
"b": 171
},
"hsl": {
"h": 223.385,
"s": 61.321,
"l": 41.569
},
"oklch": {
"l": 0.4511,
"c": 0.15657,
"h": 264.9
},
"luminance": 0.08719
}Semantic roles & 50–950 ramp
primary
#294DAB
secondary
#C4AC6C
accent
#B843E4
background
#F7F7FC
surface
#EEEEF8
border
#C9C9D1
text
#0A0913
muted
#7C7B82