#294CB4#294CB4
#294CB4 is a mid, vivid blue. Relative luminance 0.089; OKLCH L 45.6% C 0.170 H 265.7°. Best body text is #FFFFFF at 7.53:1 contrast (WCAG AA passes).
Color values
| HEX | #294CB4 |
|---|---|
| RGB | rgb(41, 76, 180) |
| HSL | hsl(225, 63%, 43%) |
| HSV | hsv(225, 77%, 71%) |
| CMYK | cmyk(77.2%, 57.8%, 0%, 29.4%) |
| CIE-LAB | lab(35.86, 25.44, -58.76) |
| CIE-LCH | lch(35.86, 64.04, 293.41°) |
| OKLab | oklab(45.65% -0.0127 -0.1696) |
| OKLCH | oklch(45.65% 0.17 265.7) |
| XYZ | xyz(11.7342, 8.9343, 44.2772) |
| Luminance | 0.0894 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.03
Sapphire
#0F52BA
ΔE00 3.09
Blue Blue
#2242C7
ΔE00 4.23
Cobalt (survey)
#1E488F
ΔE00 5.61
Blue (survey)
#0343DF
ΔE00 6.04
Sapphire (survey)
#2138AB
ΔE00 6.19
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294CB4 #B49129
analogous
#2991B4 #294CB4 #4B29B4
triadic
#294CB4 #B4294C #4CB429
tetradic
#294CB4 #B42991 #B49129 #29B44B
square
#294CB4 #B42991 #B49129 #29B44B
split-complementary
#294CB4 #B44B29 #91B429
monochromatic
#122250 #1E3782 #294CB4 #456AD5 #7792E0
Accessibility & contrast
On white
7.53
#294CB4 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.79
#294CB4 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294CB4
7.53:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294CB4 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294CB4 | 1.00 | 7.53 | 2.79 | 7.53 |
| #FFFFFF | 7.53 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.79 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.53 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005BB8
Deuteranopia (green-blind)
#004EB2
Tritanopia (blue-blind)
#006678
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #294cb4; /* rgb */ color: rgb(41, 76, 180); /* oklch */ color: oklch(45.6% 0.170 265.7);
Tailwind
colors: {
custom: {
50: '#787dcb',
500: '#294cb4',
950: '#000000',
},
}SCSS
$custom: #294cb4; $custom-light: #787dcb; $custom-dark: #000000;
JSON
{
"hex": "#294cb4",
"rgb": {
"r": 41,
"g": 76,
"b": 180
},
"hsl": {
"h": 224.892,
"s": 62.896,
"l": 43.333
},
"oklch": {
"l": 0.45645,
"c": 0.17012,
"h": 265.7
},
"luminance": 0.08936
}Semantic roles & 50–950 ramp
primary
#294CB4
secondary
#C8B271
accent
#BD42E6
background
#F8F7FC
surface
#EFEEF9
border
#CAC9D2
text
#0A0913
muted
#7C7B82