#294BB1#294BB1

#294BB1 is a mid, vivid blue. Relative luminance 0.087; OKLCH L 45.2% C 0.167 H 265.9°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#294BB1
RGB	rgb(41, 75, 177)
HSL	hsl(225, 62%, 43%)
HSV	hsv(225, 77%, 69%)
CMYK	cmyk(76.8%, 57.6%, 0%, 30.6%)
CIE-LAB	lab(35.35, 24.96, -57.81)
CIE-LCH	lch(35.35, 62.97, 293.36°)
OKLab	oklab(45.19% -0.0121 -0.1668)
OKLCH	oklch(45.19% 0.167 265.9)
XYZ	xyz(11.3635, 8.6766, 42.6623)
Luminance	0.0868 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294BB1 #B18F29

analogous

#298FB1 #294BB1 #4B29B1

triadic

#294BB1 #B1294B #4BB129

tetradic

#294BB1 #B1298F #B18F29 #29B14B

square

#294BB1 #B1298F #B18F29 #29B14B

split-complementary

#294BB1 #B14B29 #8FB129

monochromatic

#12214E #1D367F #294BB1 #4468D4 #7590DF

Accessibility & contrast

On white

7.68

#294BB1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#294BB1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294BB1

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294BB1	#FFFFFF	#000000	##FFFFFF
##294BB1	1.00	7.68	2.74	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB4

Deuteranopia (green-blind)

#004DAF

Tritanopia (blue-blind)

#006476

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #294bb1;
/* rgb */ color: rgb(41, 75, 177);
/* oklch */ color: oklch(45.2% 0.167 265.9);

Tailwind

colors: {
  custom: {
    50: '#787cc9',
    500: '#294bb1',
    950: '#000000',
  },
}

SCSS

$custom: #294bb1;
$custom-light: #787cc9;
$custom-dark: #000000;

JSON

{
  "hex": "#294bb1",
  "rgb": {
    "r": 41,
    "g": 75,
    "b": 177
  },
  "hsl": {
    "h": 225,
    "s": 62.385,
    "l": 42.745
  },
  "oklch": {
    "l": 0.45194,
    "c": 0.16729,
    "h": 265.9
  },
  "luminance": 0.08678
}

Semantic roles & 50–950 ramp

primary

#294BB1

secondary

#C7B16F

accent

#BD42E5

background

#F7F7FC

surface

#EEEEF8

border

#C9C9D1

text

#0A0913

muted

#7C7B82

Preview Lab

Preview with #294BB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →