#294AB7#294AB7

#294AB7 is a mid, vivid blue. Relative luminance 0.088; OKLCH L 45.5% C 0.177 H 266.4°. Best body text is #FFFFFF at 7.62:1 contrast (WCAG AA passes).

Color values

HEX	#294AB7
RGB	rgb(41, 74, 183)
HSL	hsl(226, 63%, 44%)
HSV	hsv(226, 78%, 72%)
CMYK	cmyk(77.6%, 59.6%, 0%, 28.2%)
CIE-LAB	lab(35.57, 27.90, -61.00)
CIE-LCH	lch(35.57, 67.08, 294.58°)
OKLab	oklab(45.51% -0.0112 -0.1762)
OKLCH	oklch(45.51% 0.177 266.4)
XYZ	xyz(11.9075, 8.7865, 45.8590)
Luminance	0.0879 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294AB7 #B79629

analogous

#2991B7 #294AB7 #4F29B7

triadic

#294AB7 #B7294A #4AB729

tetradic

#294AB7 #B72991 #B79629 #29B74F

square

#294AB7 #B72991 #B79629 #29B74F

split-complementary

#294AB7 #B74F29 #91B729

monochromatic

#132253 #1E3685 #294AB7 #4768D6 #7991E1

Accessibility & contrast

On white

7.62

#294AB7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#294AB7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294AB7

7.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294AB7	#FFFFFF	#000000	##FFFFFF
##294AB7	1.00	7.62	2.76	7.62
#FFFFFF	7.62	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005ABB

Deuteranopia (green-blind)

#004DB5

Tritanopia (blue-blind)

#006679

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #294ab7;
/* rgb */ color: rgb(41, 74, 183);
/* oklch */ color: oklch(45.5% 0.177 266.4);

Tailwind

colors: {
  custom: {
    50: '#797ccd',
    500: '#294ab7',
    950: '#000000',
  },
}

SCSS

$custom: #294ab7;
$custom-light: #797ccd;
$custom-dark: #000000;

JSON

{
  "hex": "#294ab7",
  "rgb": {
    "r": 41,
    "g": 74,
    "b": 183
  },
  "hsl": {
    "h": 226.056,
    "s": 63.393,
    "l": 43.922
  },
  "oklch": {
    "l": 0.45505,
    "c": 0.17661,
    "h": 266.4
  },
  "luminance": 0.08788
}

Semantic roles & 50–950 ramp

primary

#294AB7

secondary

#C9B573

accent

#C041E6

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0914

muted

#7C7B82

Preview Lab

Preview with #294AB7

Body copy rendered with the generated semantic roles for this colour.

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