#294AB4#294AB4
#294AB4 is a mid, vivid blue. Relative luminance 0.087; OKLCH L 45.2% C 0.173 H 266.3°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).
Color values
| HEX | #294AB4 |
|---|---|
| RGB | rgb(41, 74, 180) |
| HSL | hsl(226, 63%, 43%) |
| HSV | hsv(226, 77%, 71%) |
| CMYK | cmyk(77.2%, 58.9%, 0%, 29.4%) |
| CIE-LAB | lab(35.33, 26.77, -59.63) |
| CIE-LCH | lch(35.33, 65.36, 294.17°) |
| OKLab | oklab(45.25% -0.0113 -0.1722) |
| OKLCH | oklch(45.25% 0.173 266.3) |
| XYZ | xyz(11.5986, 8.6630, 44.2320) |
| Luminance | 0.0866 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.02
Sapphire
#0F52BA
ΔE00 3.69
Blue Blue
#2242C7
ΔE00 3.71
Sapphire (survey)
#2138AB
ΔE00 5.52
Cobalt (survey)
#1E488F
ΔE00 5.73
Blue (survey)
#0343DF
ΔE00 5.75
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294AB4 #B49329
analogous
#298FB4 #294AB4 #4D29B4
triadic
#294AB4 #B4294A #4AB429
tetradic
#294AB4 #B4298F #B49329 #29B44D
square
#294AB4 #B4298F #B49329 #29B44D
split-complementary
#294AB4 #B44D29 #8FB429
monochromatic
#122150 #1E3682 #294AB4 #4567D5 #7790E0
Accessibility & contrast
On white
7.68
#294AB4 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.73
#294AB4 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294AB4
7.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294AB4 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294AB4 | 1.00 | 7.68 | 2.73 | 7.68 |
| #FFFFFF | 7.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005AB8
Deuteranopia (green-blind)
#004DB2
Tritanopia (blue-blind)
#006578
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #294ab4; /* rgb */ color: rgb(41, 74, 180); /* oklch */ color: oklch(45.2% 0.173 266.3);
Tailwind
colors: {
custom: {
50: '#787ccb',
500: '#294ab4',
950: '#000000',
},
}SCSS
$custom: #294ab4; $custom-light: #787ccb; $custom-dark: #000000;
JSON
{
"hex": "#294ab4",
"rgb": {
"r": 41,
"g": 74,
"b": 180
},
"hsl": {
"h": 225.755,
"s": 62.896,
"l": 43.333
},
"oklch": {
"l": 0.45248,
"c": 0.17258,
"h": 266.3
},
"luminance": 0.08664
}Semantic roles & 50–950 ramp
primary
#294AB4
secondary
#C8B371
accent
#BF42E6
background
#F8F7FC
surface
#EFEEF9
border
#CAC9D2
text
#0A0913
muted
#7C7B82