#294AB3#294AB3

#294AB3 is a mid, vivid blue. Relative luminance 0.086; OKLCH L 45.2% C 0.171 H 266.2°. Best body text is #FFFFFF at 7.71:1 contrast (WCAG AA passes).

Color values

HEX	#294AB3
RGB	rgb(41, 74, 179)
HSL	hsl(226, 63%, 43%)
HSV	hsv(226, 77%, 70%)
CMYK	cmyk(77.1%, 58.7%, 0%, 29.8%)
CIE-LAB	lab(35.25, 26.39, -59.17)
CIE-LCH	lch(35.25, 64.78, 294.04°)
OKLab	oklab(45.16% -0.0113 -0.1709)
OKLCH	oklch(45.16% 0.171 266.2)
XYZ	xyz(11.4971, 8.6224, 43.6974)
Luminance	0.0862 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294AB3 #B39229

analogous

#298FB3 #294AB3 #4D29B3

triadic

#294AB3 #B3294A #4AB329

tetradic

#294AB3 #B3298F #B39229 #29B34D

square

#294AB3 #B3298F #B39229 #29B34D

split-complementary

#294AB3 #B34D29 #8FB329

monochromatic

#12214F #1E3581 #294AB3 #4567D4 #7790E0

Accessibility & contrast

On white

7.71

#294AB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#294AB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294AB3

7.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294AB3	#FFFFFF	#000000	##FFFFFF
##294AB3	1.00	7.71	2.72	7.71
#FFFFFF	7.71	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB7

Deuteranopia (green-blind)

#004DB1

Tritanopia (blue-blind)

#006477

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #294ab3;
/* rgb */ color: rgb(41, 74, 179);
/* oklch */ color: oklch(45.2% 0.171 266.2);

Tailwind

colors: {
  custom: {
    50: '#787ccb',
    500: '#294ab3',
    950: '#000000',
  },
}

SCSS

$custom: #294ab3;
$custom-light: #787ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#294ab3",
  "rgb": {
    "r": 41,
    "g": 74,
    "b": 179
  },
  "hsl": {
    "h": 225.652,
    "s": 62.727,
    "l": 43.137
  },
  "oklch": {
    "l": 0.45163,
    "c": 0.17123,
    "h": 266.2
  },
  "luminance": 0.08624
}

Semantic roles & 50–950 ramp

primary

#294AB3

secondary

#C7B370

accent

#BF42E6

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0A0913

muted

#7C7B82

Preview Lab

Preview with #294AB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →