#28072C#28072C

#28072C is a very dark, moderate purple. Relative luminance 0.008; OKLCH L 20.9% C 0.078 H 323.3°. Best body text is #FFFFFF at 18.15:1 contrast (WCAG AA passes).

Color values

HEX	#28072C
RGB	rgb(40, 7, 44)
HSL	hsl(294, 73%, 10%)
HSV	hsv(294, 84%, 17%)
CMYK	cmyk(9.1%, 84.1%, 0%, 82.7%)
CIE-LAB	lab(7.09, 23.20, -16.73)
CIE-LCH	lch(7.09, 28.60, 324.21°)
OKLab	oklab(20.89% 0.0627 -0.0468)
OKLCH	oklch(20.89% 0.078 323.3)
XYZ	xyz(1.4056, 0.7850, 2.4599)
Luminance	0.0078 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#28072C #0B2C07

analogous

#16072C #28072C #2C071D

triadic

#28072C #2C2807 #072C28

tetradic

#28072C #2C1607 #0B2C07 #071D2C

square

#28072C #2C1607 #0B2C07 #071D2C

split-complementary

#28072C #1D2C07 #072C16

monochromatic

#18041A #18041A #28072C #580F61 #881896

Accessibility & contrast

On white

18.15

#28072C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.16

#28072C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #28072C

18.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##28072C	#FFFFFF	#000000	##FFFFFF
##28072C	1.00	18.15	1.16	18.15
#FFFFFF	18.15	1.00	21.00	1.00
#000000	1.16	21.00	1.00	21.00
##FFFFFF	18.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#01132D

Deuteranopia (green-blind)

#0D172B

Tritanopia (blue-blind)

#290D18

Achromatopsia (no color)

#161616

Design tokens & code

CSS

--color: #28072c;
/* rgb */ color: rgb(40, 7, 44);
/* oklch */ color: oklch(20.9% 0.078 323.3);

Tailwind

colors: {
  custom: {
    50: '#644a65',
    500: '#28072c',
    950: '#000000',
  },
}

SCSS

$custom: #28072c;
$custom-light: #644a65;
$custom-dark: #000000;

JSON

{
  "hex": "#28072c",
  "rgb": {
    "r": 40,
    "g": 7,
    "b": 44
  },
  "hsl": {
    "h": 293.514,
    "s": 72.549,
    "l": 10
  },
  "oklch": {
    "l": 0.20888,
    "c": 0.0782,
    "h": 323.3
  },
  "luminance": 0.00785
}

Semantic roles & 50–950 ramp

primary

#28072C

secondary

#2B6C23

accent

#EF394C

background

#F6F4F6

surface

#EBE7EB

border

#C6C3C6

text

#050105

muted

#7A777A

Preview Lab

Preview with #28072C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →