#28072B#28072B

#28072B is a very dark, moderate purple. Relative luminance 0.008; OKLCH L 20.8% C 0.077 H 324.4°. Best body text is #FFFFFF at 18.18:1 contrast (WCAG AA passes).

Color values

HEX	#28072B
RGB	rgb(40, 7, 43)
HSL	hsl(295, 72%, 10%)
HSV	hsv(295, 84%, 17%)
CMYK	cmyk(7%, 83.7%, 0%, 83.1%)
CIE-LAB	lab(7.02, 22.95, -16.08)
CIE-LCH	lch(7.02, 28.02, 324.97°)
OKLab	oklab(20.81% 0.0627 -0.0449)
OKLCH	oklch(20.81% 0.077 324.4)
XYZ	xyz(1.3871, 0.7776, 2.3621)
Luminance	0.0078 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#28072B #0A2B07

analogous

#16072B #28072B #2B071C

triadic

#28072B #2B2807 #072B28

tetradic

#28072B #2B1607 #0A2B07 #071C2B

square

#28072B #2B1607 #0A2B07 #071C2B

split-complementary

#28072B #1C2B07 #072B16

monochromatic

#18041A #18041A #28072B #591060 #8A1894

Accessibility & contrast

On white

18.18

#28072B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.16

#28072B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #28072B

18.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##28072B	#FFFFFF	#000000	##FFFFFF
##28072B	1.00	18.18	1.16	18.18
#FFFFFF	18.18	1.00	21.00	1.00
#000000	1.16	21.00	1.00	21.00
##FFFFFF	18.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#02132C

Deuteranopia (green-blind)

#0D172A

Tritanopia (blue-blind)

#290D18

Achromatopsia (no color)

#161616

Design tokens & code

CSS

--color: #28072b;
/* rgb */ color: rgb(40, 7, 43);
/* oklch */ color: oklch(20.8% 0.077 324.4);

Tailwind

colors: {
  custom: {
    50: '#634a64',
    500: '#28072b',
    950: '#000000',
  },
}

SCSS

$custom: #28072b;
$custom-light: #634a64;
$custom-dark: #000000;

JSON

{
  "hex": "#28072b",
  "rgb": {
    "r": 40,
    "g": 7,
    "b": 43
  },
  "hsl": {
    "h": 295,
    "s": 72,
    "l": 9.804
  },
  "oklch": {
    "l": 0.20813,
    "c": 0.07712,
    "h": 324.4
  },
  "luminance": 0.00777
}

Semantic roles & 50–950 ramp

primary

#28072B

secondary

#296B23

accent

#EF3948

background

#F6F4F6

surface

#EBE7EB

border

#C6C3C6

text

#050105

muted

#7A777A

Preview Lab

Preview with #28072B

Body copy rendered with the generated semantic roles for this colour.

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