#274DB1#274DB1
#274DB1 is a mid, vivid blue. Relative luminance 0.089; OKLCH L 45.5% C 0.165 H 264.8°. Best body text is #FFFFFF at 7.55:1 contrast (WCAG AA passes).
Color values
| HEX | #274DB1 |
|---|---|
| RGB | rgb(39, 77, 177) |
| HSL | hsl(223, 64%, 42%) |
| HSV | hsv(223, 78%, 69%) |
| CMYK | cmyk(78%, 56.5%, 0%, 30.6%) |
| CIE-LAB | lab(35.81, 23.41, -57.06) |
| CIE-LCH | lch(35.81, 61.68, 292.31°) |
| OKLab | oklab(45.52% -0.0151 -0.1647) |
| OKLCH | oklch(45.52% 0.165 264.8) |
| XYZ | xyz(11.4236, 8.9121, 42.7046) |
| Luminance | 0.0891 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire
#0F52BA
ΔE00 2.64
Cobalt
#0047AB
ΔE00 2.72
Blue Blue
#2242C7
ΔE00 4.91
Cobalt (survey)
#1E488F
ΔE00 5.08
Dusk Blue
#26538D
ΔE00 5.90
Denim Blue
#3B5B92
ΔE00 6.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#274DB1 #B18B27
analogous
#2792B1 #274DB1 #4627B1
triadic
#274DB1 #B1274D #4DB127
tetradic
#274DB1 #B12792 #B18B27 #27B146
square
#274DB1 #B12792 #B18B27 #27B146
split-complementary
#274DB1 #B14627 #92B127
monochromatic
#11214D #1C377F #274DB1 #4069D5 #7291E0
Accessibility & contrast
On white
7.55
#274DB1 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.78
#274DB1 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #274DB1
7.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##274DB1 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##274DB1 | 1.00 | 7.55 | 2.78 | 7.55 |
| #FFFFFF | 7.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.78 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005BB4
Deuteranopia (green-blind)
#004EAF
Tritanopia (blue-blind)
#006677
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #274db1; /* rgb */ color: rgb(39, 77, 177); /* oklch */ color: oklch(45.5% 0.165 264.8);
Tailwind
colors: {
custom: {
50: '#777ec9',
500: '#274db1',
950: '#000000',
},
}SCSS
$custom: #274db1; $custom-light: #777ec9; $custom-dark: #000000;
JSON
{
"hex": "#274db1",
"rgb": {
"r": 39,
"g": 77,
"b": 177
},
"hsl": {
"h": 223.478,
"s": 63.889,
"l": 42.353
},
"oklch": {
"l": 0.45518,
"c": 0.16535,
"h": 264.8
},
"luminance": 0.08913
}Semantic roles & 50–950 ramp
primary
#274DB1
secondary
#C7AE6D
accent
#B941E7
background
#F7F7FC
surface
#EEEEF8
border
#C9C9D1
text
#0A0913
muted
#7C7B82