#274DAE#274DAE
#274DAE is a mid, vivid blue. Relative luminance 0.088; OKLCH L 45.3% C 0.161 H 264.6°. Best body text is #FFFFFF at 7.61:1 contrast (WCAG AA passes).
Color values
| HEX | #274DAE |
|---|---|
| RGB | rgb(39, 77, 174) |
| HSL | hsl(223, 63%, 42%) |
| HSV | hsv(223, 78%, 68%) |
| CMYK | cmyk(77.6%, 55.7%, 0%, 31.8%) |
| CIE-LAB | lab(35.58, 22.26, -55.66) |
| CIE-LCH | lch(35.58, 59.94, 291.80°) |
| OKLab | oklab(45.27% -0.0153 -0.1605) |
| OKLCH | oklch(45.27% 0.161 264.6) |
| XYZ | xyz(11.1279, 8.7938, 41.1471) |
| Luminance | 0.0880 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 2.55
Sapphire
#0F52BA
ΔE00 2.71
Cobalt (survey)
#1E488F
ΔE00 4.67
Blue Blue
#2242C7
ΔE00 5.25
Dusk Blue
#26538D
ΔE00 5.55
Denim Blue
#3B5B92
ΔE00 6.10
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#274DAE #AE8827
analogous
#2791AE #274DAE #4527AE
triadic
#274DAE #AE274D #4DAE27
tetradic
#274DAE #AE2791 #AE8827 #27AE45
square
#274DAE #AE2791 #AE8827 #27AE45
split-complementary
#274DAE #AE4527 #91AE27
monochromatic
#11214A #1C377C #274DAE #3E68D4 #7090DF
Accessibility & contrast
On white
7.61
#274DAE on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.76
#274DAE on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #274DAE
7.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##274DAE | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##274DAE | 1.00 | 7.61 | 2.76 | 7.61 |
| #FFFFFF | 7.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.76 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005AB1
Deuteranopia (green-blind)
#004EAC
Tritanopia (blue-blind)
#006576
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #274dae; /* rgb */ color: rgb(39, 77, 174); /* oklch */ color: oklch(45.3% 0.161 264.6);
Tailwind
colors: {
custom: {
50: '#767ec7',
500: '#274dae',
950: '#000000',
},
}SCSS
$custom: #274dae; $custom-light: #767ec7; $custom-dark: #000000;
JSON
{
"hex": "#274dae",
"rgb": {
"r": 39,
"g": 77,
"b": 174
},
"hsl": {
"h": 223.111,
"s": 63.38,
"l": 41.765
},
"oklch": {
"l": 0.45272,
"c": 0.16127,
"h": 264.6
},
"luminance": 0.08795
}Semantic roles & 50–950 ramp
primary
#274DAE
secondary
#C6AC6B
accent
#B841E6
background
#F7F7FC
surface
#EEEEF8
border
#C9C9D1
text
#0A0913
muted
#7C7B82