#274D96#274D96
#274D96 is a dark, vivid blue. Relative luminance 0.079; OKLCH L 43.4% C 0.128 H 261.9°. Best body text is #FFFFFF at 8.11:1 contrast (WCAG AA passes).
Color values
| HEX | #274D96 |
|---|---|
| RGB | rgb(39, 77, 150) |
| HSL | hsl(219, 59%, 37%) |
| HSV | hsv(219, 74%, 59%) |
| CMYK | cmyk(74%, 48.7%, 0%, 41.2%) |
| CIE-LAB | lab(33.86, 12.94, -44.05) |
| CIE-LCH | lch(33.86, 45.91, 286.37°) |
| OKLab | oklab(43.41% -0.018 -0.1264) |
| OKLCH | oklch(43.41% 0.128 261.9) |
| XYZ | xyz(8.9936, 7.9401, 29.9069) |
| Luminance | 0.0794 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt (survey)
#1E488F
ΔE00 1.85
Dusk Blue
#26538D
ΔE00 3.00
Cobalt
#0047AB
ΔE00 3.58
Sapphire
#0F52BA
ΔE00 4.73
Light Navy
#155084
ΔE00 4.74
Denim Blue
#3B5B92
ΔE00 4.78
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#274D96 #967027
analogous
#278596 #274D96 #382796
triadic
#274D96 #96274D #4D9627
tetradic
#274D96 #962785 #967027 #279638
square
#274D96 #962785 #967027 #279638
split-complementary
#274D96 #963827 #859627
monochromatic
#0E1B35 #1A3465 #274D96 #3466C7 #6189D6
Accessibility & contrast
On white
8.11
#274D96 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#274D96 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #274D96
8.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##274D96 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##274D96 | 1.00 | 8.11 | 2.59 | 8.11 |
| #FFFFFF | 8.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#255599
Deuteranopia (green-blind)
#064B95
Tritanopia (blue-blind)
#005E6A
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #274d96; /* rgb */ color: rgb(39, 77, 150); /* oklch */ color: oklch(43.4% 0.128 261.9);
Tailwind
colors: {
custom: {
50: '#707eb5',
500: '#274d96',
950: '#000000',
},
}SCSS
$custom: #274d96; $custom-light: #707eb5; $custom-dark: #000000;
JSON
{
"hex": "#274d96",
"rgb": {
"r": 39,
"g": 77,
"b": 150
},
"hsl": {
"h": 219.459,
"s": 58.73,
"l": 37.059
},
"oklch": {
"l": 0.4341,
"c": 0.12764,
"h": 261.9
},
"luminance": 0.07941
}Semantic roles & 50–950 ramp
primary
#274D96
secondary
#BC9B5D
accent
#AD46E2
background
#F7F7FB
surface
#EDEEF6
border
#C8C9D0
text
#090911
muted
#7B7B80