#274D94#274D94
#274D94 is a dark, vivid blue. Relative luminance 0.079; OKLCH L 43.3% C 0.125 H 261.6°. Best body text is #FFFFFF at 8.15:1 contrast (WCAG AA passes).
Color values
| HEX | #274D94 |
|---|---|
| RGB | rgb(39, 77, 148) |
| HSL | hsl(219, 58%, 37%) |
| HSV | hsv(219, 74%, 58%) |
| CMYK | cmyk(73.6%, 48%, 0%, 42%) |
| CIE-LAB | lab(33.72, 12.16, -43.05) |
| CIE-LCH | lch(33.72, 44.73, 285.77°) |
| OKLab | oklab(43.27% -0.0183 -0.1234) |
| OKLCH | oklch(43.27% 0.125 261.6) |
| XYZ | xyz(8.8340, 7.8763, 29.0659) |
| Luminance | 0.0788 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt (survey)
#1E488F
ΔE00 1.73
Dusk Blue
#26538D
ΔE00 2.84
Cobalt
#0047AB
ΔE00 3.79
Light Navy
#155084
ΔE00 4.55
Denim Blue
#3B5B92
ΔE00 4.75
Darkish Blue
#014182
ΔE00 4.79
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#274D94 #946E27
analogous
#278494 #274D94 #382794
triadic
#274D94 #94274D #4D9427
tetradic
#274D94 #942784 #946E27 #279438
square
#274D94 #942784 #946E27 #279438
split-complementary
#274D94 #943827 #849427
monochromatic
#0D1B33 #1A3464 #274D94 #3466C4 #6089D5
Accessibility & contrast
On white
8.15
#274D94 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#274D94 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #274D94
8.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##274D94 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##274D94 | 1.00 | 8.15 | 2.58 | 8.15 |
| #FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#275597
Deuteranopia (green-blind)
#0C4B93
Tritanopia (blue-blind)
#005E69
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #274d94; /* rgb */ color: rgb(39, 77, 148); /* oklch */ color: oklch(43.3% 0.125 261.6);
Tailwind
colors: {
custom: {
50: '#707eb4',
500: '#274d94',
950: '#000000',
},
}SCSS
$custom: #274d94; $custom-light: #707eb4; $custom-dark: #000000;
JSON
{
"hex": "#274d94",
"rgb": {
"r": 39,
"g": 77,
"b": 148
},
"hsl": {
"h": 219.083,
"s": 58.289,
"l": 36.667
},
"oklch": {
"l": 0.43265,
"c": 0.12478,
"h": 261.6
},
"luminance": 0.07877
}Semantic roles & 50–950 ramp
primary
#274D94
secondary
#BB9A5C
accent
#AB46E2
background
#F7F7FB
surface
#EDEEF6
border
#C8C9D0
text
#080911
muted
#7B7B80