#2740B1#2740B1
#2740B1 is a dark, vivid blue. Relative luminance 0.073; OKLCH L 43.0% C 0.181 H 267.9°. Best body text is #FFFFFF at 8.56:1 contrast (WCAG AA passes).
Color values
| HEX | #2740B1 |
|---|---|
| RGB | rgb(39, 64, 177) |
| HSL | hsl(229, 64%, 42%) |
| HSV | hsv(229, 78%, 69%) |
| CMYK | cmyk(78%, 63.8%, 0%, 30.6%) |
| CIE-LAB | lab(32.42, 32.00, -62.61) |
| CIE-LCH | lch(32.42, 70.31, 297.08°) |
| OKLab | oklab(42.99% -0.0066 -0.1811) |
| OKLCH | oklch(42.99% 0.181 267.9) |
| XYZ | xyz(10.6032, 7.2713, 42.4311) |
| Luminance | 0.0727 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire (survey)
#2138AB
ΔE00 2.41
Blue Blue
#2242C7
ΔE00 2.93
Cobalt
#0047AB
ΔE00 4.31
Ocean Blue
#4F42B5
ΔE00 5.24
Blueberry
#464196
ΔE00 5.75
Blue (survey)
#0343DF
ΔE00 5.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#2740B1 #B19827
analogous
#2785B1 #2740B1 #5327B1
triadic
#2740B1 #B12740 #40B127
tetradic
#2740B1 #B12785 #B19827 #27B153
square
#2740B1 #B12785 #B19827 #27B153
split-complementary
#2740B1 #B15327 #85B127
monochromatic
#111C4D #1C2E7F #2740B1 #405BD5 #7286E0
Accessibility & contrast
On white
8.56
#2740B1 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.45
#2740B1 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #2740B1
8.56:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##2740B1 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##2740B1 | 1.00 | 8.56 | 2.45 | 8.56 |
| #FFFFFF | 8.56 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.45 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.56 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0053B5
Deuteranopia (green-blind)
#0046AF
Tritanopia (blue-blind)
#005E72
Achromatopsia (no color)
#4C4C4C
Design tokens & code
CSS
--color: #2740b1; /* rgb */ color: rgb(39, 64, 177); /* oklch */ color: oklch(43.0% 0.181 267.9);
Tailwind
colors: {
custom: {
50: '#7874c9',
500: '#2740b1',
950: '#000000',
},
}SCSS
$custom: #2740b1; $custom-light: #7874c9; $custom-dark: #000000;
JSON
{
"hex": "#2740b1",
"rgb": {
"r": 39,
"g": 64,
"b": 177
},
"hsl": {
"h": 229.13,
"s": 63.889,
"l": 42.353
},
"oklch": {
"l": 0.42985,
"c": 0.18123,
"h": 267.9
},
"luminance": 0.07272
}Semantic roles & 50–950 ramp
primary
#2740B1
secondary
#C7B76D
accent
#C941E7
background
#F8F7FC
surface
#EFEDF8
border
#CAC8D1
text
#0A0813
muted
#7C7B82