#2740A4#2740A4
#2740A4 is a dark, vivid blue. Relative luminance 0.068; OKLCH L 41.8% C 0.164 H 267.8°. Best body text is #FFFFFF at 8.91:1 contrast (WCAG AA passes).
Color values
| HEX | #2740A4 |
|---|---|
| RGB | rgb(39, 64, 164) |
| HSL | hsl(228, 62%, 40%) |
| HSV | hsv(228, 76%, 64%) |
| CMYK | cmyk(76.2%, 61%, 0%, 35.7%) |
| CIE-LAB | lab(31.29, 27.11, -56.66) |
| CIE-LCH | lch(31.29, 62.81, 295.57°) |
| OKLab | oklab(41.81% -0.0064 -0.1637) |
| OKLCH | oklch(41.81% 0.164 267.8) |
| XYZ | xyz(9.3686, 6.7774, 35.9292) |
| Luminance | 0.0678 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire (survey)
#2138AB
ΔE00 2.76
Cobalt
#0047AB
ΔE00 3.81
Blue Blue
#2242C7
ΔE00 4.75
Blueberry
#464196
ΔE00 5.05
Cobalt (survey)
#1E488F
ΔE00 5.37
Ocean Blue
#4F42B5
ΔE00 6.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#2740A4 #A48B27
analogous
#277FA4 #2740A4 #4D27A4
triadic
#2740A4 #A42740 #40A427
tetradic
#2740A4 #A4277F #A48B27 #27A44D
square
#2740A4 #A4277F #A48B27 #27A44D
split-complementary
#2740A4 #A44D27 #7FA427
monochromatic
#0F1941 #1B2D73 #2740A4 #3857D0 #6A81DC
Accessibility & contrast
On white
8.91
#2740A4 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.36
#2740A4 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #2740A4
8.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##2740A4 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##2740A4 | 1.00 | 8.91 | 2.36 | 8.91 |
| #FFFFFF | 8.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.36 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0050A7
Deuteranopia (green-blind)
#0044A2
Tritanopia (blue-blind)
#00596B
Achromatopsia (no color)
#4A4A4A
Design tokens & code
CSS
--color: #2740a4; /* rgb */ color: rgb(39, 64, 164); /* oklch */ color: oklch(41.8% 0.164 267.8);
Tailwind
colors: {
custom: {
50: '#7574c0',
500: '#2740a4',
950: '#000000',
},
}SCSS
$custom: #2740a4; $custom-light: #7574c0; $custom-dark: #000000;
JSON
{
"hex": "#2740a4",
"rgb": {
"r": 39,
"g": 64,
"b": 164
},
"hsl": {
"h": 228,
"s": 61.576,
"l": 39.804
},
"oklch": {
"l": 0.41808,
"c": 0.16382,
"h": 267.8
},
"luminance": 0.06778
}Semantic roles & 50–950 ramp
primary
#2740A4
secondary
#C2AF65
accent
#C443E5
background
#F7F7FB
surface
#EEEDF7
border
#C9C8D0
text
#0A0812
muted
#7C7B81