#273DA7#273DA7
#273DA7 is a dark, vivid blue. Relative luminance 0.066; OKLCH L 41.5% C 0.172 H 268.5°. Best body text is #FFFFFF at 9.08:1 contrast (WCAG AA passes).
Color values
| HEX | #273DA7 |
|---|---|
| RGB | rgb(39, 61, 167) |
| HSL | hsl(230, 62%, 40%) |
| HSV | hsv(230, 77%, 65%) |
| CMYK | cmyk(76.6%, 63.5%, 0%, 34.5%) |
| CIE-LAB | lab(30.78, 30.23, -59.31) |
| CIE-LCH | lch(30.78, 66.57, 297.01°) |
| OKLab | oklab(41.51% -0.0045 -0.1715) |
| OKLCH | oklch(41.51% 0.172 268.5) |
| XYZ | xyz(9.4781, 6.5578, 37.3180) |
| Luminance | 0.0656 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire (survey)
#2138AB
ΔE00 1.63
Blue Blue
#2242C7
ΔE00 4.43
Cobalt
#0047AB
ΔE00 4.70
Blueberry
#464196
ΔE00 5.08
Ocean Blue
#4F42B5
ΔE00 5.81
Cobalt (survey)
#1E488F
ΔE00 6.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#273DA7 #A79127
analogous
#277DA7 #273DA7 #5127A7
triadic
#273DA7 #A7273D #3DA727
tetradic
#273DA7 #A7277D #A79127 #27A751
square
#273DA7 #A7277D #A79127 #27A751
split-complementary
#273DA7 #A75127 #7DA727
monochromatic
#101944 #1B2B75 #273DA7 #3A54D1 #6C7FDD
Accessibility & contrast
On white
9.08
#273DA7 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.31
#273DA7 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #273DA7
9.08:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##273DA7 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##273DA7 | 1.00 | 9.08 | 2.31 | 9.08 |
| #FFFFFF | 9.08 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.31 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.08 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004FAA
Deuteranopia (green-blind)
#0043A5
Tritanopia (blue-blind)
#00596C
Achromatopsia (no color)
#484848
Design tokens & code
CSS
--color: #273da7; /* rgb */ color: rgb(39, 61, 167); /* oklch */ color: oklch(41.5% 0.172 268.5);
Tailwind
colors: {
custom: {
50: '#7672c2',
500: '#273da7',
950: '#000000',
},
}SCSS
$custom: #273da7; $custom-light: #7672c2; $custom-dark: #000000;
JSON
{
"hex": "#273da7",
"rgb": {
"r": 39,
"g": 61,
"b": 167
},
"hsl": {
"h": 229.688,
"s": 62.136,
"l": 40.392
},
"oklch": {
"l": 0.41505,
"c": 0.17155,
"h": 268.5
},
"luminance": 0.06559
}Semantic roles & 50–950 ramp
primary
#273DA7
secondary
#C3B367
accent
#C943E5
background
#F7F6FC
surface
#EEECF8
border
#C9C7D1
text
#0A0812
muted
#7C7B81