#272996#272996

#272996 is a dark, vivid blue. Relative luminance 0.042; OKLCH L 36.4% C 0.172 H 273.0°. Best body text is #FFFFFF at 11.39:1 contrast (WCAG AA passes).

Color values

HEX	#272996
RGB	rgb(39, 41, 150)
HSL	hsl(239, 59%, 37%)
HSV	hsv(239, 74%, 59%)
CMYK	cmyk(74%, 72.7%, 0%, 41.2%)
CIE-LAB	lab(24.38, 36.84, -59.48)
CIE-LCH	lch(24.38, 69.97, 301.78°)
OKLab	oklab(36.36% 0.0091 -0.1721)
OKLCH	oklch(36.36% 0.172 273)
XYZ	xyz(7.1328, 4.2185, 29.2866)
Luminance	0.0422 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#272996 #969427

analogous

#276196 #272996 #5D2796

triadic

#272996 #962729 #299627

tetradic

#272996 #962761 #969427 #27965D

square

#272996 #962761 #969427 #27965D

split-complementary

#272996 #965D27 #619627

monochromatic

#0E0E35 #1A1C65 #272996 #3436C7 #6163D6

Accessibility & contrast

On white

11.39

#272996 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.84

#272996 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #272996

11.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##272996	#FFFFFF	#000000	##FFFFFF
##272996	1.00	11.39	1.84	11.39
#FFFFFF	11.39	1.00	21.00	1.00
#000000	1.84	21.00	1.00	21.00
##FFFFFF	11.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F99

Deuteranopia (green-blind)

#003594

Tritanopia (blue-blind)

#00485C

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #272996;
/* rgb */ color: rgb(39, 41, 150);
/* oklch */ color: oklch(36.4% 0.172 273.0);

Tailwind

colors: {
  custom: {
    50: '#7364b6',
    500: '#272996',
    950: '#000000',
  },
}

SCSS

$custom: #272996;
$custom-light: #7364b6;
$custom-dark: #000000;

JSON

{
  "hex": "#272996",
  "rgb": {
    "r": 39,
    "g": 41,
    "b": 150
  },
  "hsl": {
    "h": 238.919,
    "s": 58.73,
    "l": 37.059
  },
  "oklch": {
    "l": 0.36357,
    "c": 0.1723,
    "h": 273
  },
  "luminance": 0.04219
}

Semantic roles & 50–950 ramp

primary

#272996

secondary

#BCBA5D

accent

#DF46E2

background

#F7F6FB

surface

#EEEBF6

border

#C9C6D0

text

#090511

muted

#7B7A80

Preview Lab

Preview with #272996

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →