#2724A9#2724A9

#2724A9 is a dark, highly saturated blue. Relative luminance 0.046; OKLCH L 37.7% C 0.201 H 272.2°. Best body text is #FFFFFF at 10.99:1 contrast (WCAG AA passes).

Color values

HEX	#2724A9
RGB	rgb(39, 36, 169)
HSL	hsl(241, 65%, 40%)
HSV	hsv(241, 79%, 66%)
CMYK	cmyk(76.9%, 78.7%, 0%, 33.7%)
CIE-LAB	lab(25.43, 46.11, -69.32)
CIE-LCH	lch(25.43, 83.25, 303.63°)
OKLab	oklab(37.71% 0.0077 -0.2006)
OKLCH	oklch(37.71% 0.201 272.2)
XYZ	xyz(8.6266, 4.5567, 37.9533)
Luminance	0.0456 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2724A9 #A6A924

analogous

#2464A9 #2724A9 #6924A9

triadic

#2724A9 #A92724 #24A927

tetradic

#2724A9 #A92464 #A6A924 #24A969

square

#2724A9 #A92464 #A6A924 #24A969

split-complementary

#2724A9 #A96924 #64A924

monochromatic

#100F44 #1B1977 #2724A9 #3A36D4 #6B68DF

Accessibility & contrast

On white

10.99

#2724A9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.91

#2724A9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2724A9

10.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2724A9	#FFFFFF	#000000	##FFFFFF
##2724A9	1.00	10.99	1.91	10.99
#FFFFFF	10.99	1.00	21.00	1.00
#000000	1.91	21.00	1.00	21.00
##FFFFFF	10.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0043AD

Deuteranopia (green-blind)

#0036A7

Tritanopia (blue-blind)

#004D66

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #2724a9;
/* rgb */ color: rgb(39, 36, 169);
/* oklch */ color: oklch(37.7% 0.201 272.2);

Tailwind

colors: {
  custom: {
    50: '#7862c4',
    500: '#2724a9',
    950: '#000000',
  },
}

SCSS

$custom: #2724a9;
$custom-light: #7862c4;
$custom-dark: #000000;

JSON

{
  "hex": "#2724a9",
  "rgb": {
    "r": 39,
    "g": 36,
    "b": 169
  },
  "hsl": {
    "h": 241.353,
    "s": 64.878,
    "l": 40.196
  },
  "oklch": {
    "l": 0.37713,
    "c": 0.20078,
    "h": 272.2
  },
  "luminance": 0.04558
}

Semantic roles & 50–950 ramp

primary

#2724A9

secondary

#C3C564

accent

#E840E4

background

#F8F5FC

surface

#EFEAF8

border

#CAC6D1

text

#0B0513

muted

#7C7982

Preview Lab

Preview with #2724A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →