#2724A8#2724A8

#2724A8 is a dark, vivid blue. Relative luminance 0.045; OKLCH L 37.6% C 0.200 H 272.3°. Best body text is #FFFFFF at 11.03:1 contrast (WCAG AA passes).

Color values

HEX	#2724A8
RGB	rgb(39, 36, 168)
HSL	hsl(241, 65%, 40%)
HSV	hsv(241, 79%, 66%)
CMYK	cmyk(76.8%, 78.6%, 0%, 34.1%)
CIE-LAB	lab(25.32, 45.79, -68.90)
CIE-LCH	lch(25.32, 82.73, 303.60°)
OKLab	oklab(37.6% 0.008 -0.1994)
OKLCH	oklch(37.6% 0.2 272.3)
XYZ	xyz(8.5331, 4.5193, 37.4608)
Luminance	0.0452 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2724A8 #A5A824

analogous

#2463A8 #2724A8 #6924A8

triadic

#2724A8 #A82724 #24A827

tetradic

#2724A8 #A82463 #A5A824 #24A869

square

#2724A8 #A82463 #A5A824 #24A869

split-complementary

#2724A8 #A86924 #63A824

monochromatic

#100E43 #1B1976 #2724A8 #3935D4 #6B68DF

Accessibility & contrast

On white

11.03

#2724A8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.90

#2724A8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2724A8

11.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2724A8	#FFFFFF	#000000	##FFFFFF
##2724A8	1.00	11.03	1.90	11.03
#FFFFFF	11.03	1.00	21.00	1.00
#000000	1.90	21.00	1.00	21.00
##FFFFFF	11.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0042AC

Deuteranopia (green-blind)

#0035A6

Tritanopia (blue-blind)

#004C65

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #2724a8;
/* rgb */ color: rgb(39, 36, 168);
/* oklch */ color: oklch(37.6% 0.200 272.3);

Tailwind

colors: {
  custom: {
    50: '#7861c3',
    500: '#2724a8',
    950: '#000000',
  },
}

SCSS

$custom: #2724a8;
$custom-light: #7861c3;
$custom-dark: #000000;

JSON

{
  "hex": "#2724a8",
  "rgb": {
    "r": 39,
    "g": 36,
    "b": 168
  },
  "hsl": {
    "h": 241.364,
    "s": 64.706,
    "l": 40
  },
  "oklch": {
    "l": 0.376,
    "c": 0.19959,
    "h": 272.3
  },
  "luminance": 0.0452
}

Semantic roles & 50–950 ramp

primary

#2724A8

secondary

#C2C463

accent

#E840E4

background

#F8F5FC

surface

#EFEAF8

border

#CAC6D1

text

#0B0513

muted

#7C7982

Preview Lab

Preview with #2724A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →