#2724A4#2724A4

#2724A4 is a dark, vivid blue. Relative luminance 0.044; OKLCH L 37.1% C 0.195 H 272.6°. Best body text is #FFFFFF at 11.20:1 contrast (WCAG AA passes).

Color values

HEX	#2724A4
RGB	rgb(39, 36, 164)
HSL	hsl(241, 64%, 39%)
HSV	hsv(241, 78%, 64%)
CMYK	cmyk(76.2%, 78%, 0%, 35.7%)
CIE-LAB	lab(24.87, 44.48, -67.23)
CIE-LCH	lch(24.87, 80.61, 303.49°)
OKLab	oklab(37.15% 0.0088 -0.1946)
OKLCH	oklch(37.15% 0.195 272.6)
XYZ	xyz(8.1662, 4.3726, 35.5284)
Luminance	0.0437 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2724A4 #A1A424

analogous

#2461A4 #2724A4 #6724A4

triadic

#2724A4 #A42724 #24A427

tetradic

#2724A4 #A42461 #A1A424 #24A467

square

#2724A4 #A42461 #A1A424 #24A467

split-complementary

#2724A4 #A46724 #61A424

monochromatic

#0F0E40 #1B1972 #2724A4 #3733D2 #6865DD

Accessibility & contrast

On white

11.20

#2724A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.87

#2724A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2724A4

11.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2724A4	#FFFFFF	#000000	##FFFFFF
##2724A4	1.00	11.20	1.87	11.20
#FFFFFF	11.20	1.00	21.00	1.00
#000000	1.87	21.00	1.00	21.00
##FFFFFF	11.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0041A8

Deuteranopia (green-blind)

#0035A2

Tritanopia (blue-blind)

#004B63

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #2724a4;
/* rgb */ color: rgb(39, 36, 164);
/* oklch */ color: oklch(37.1% 0.195 272.6);

Tailwind

colors: {
  custom: {
    50: '#7761c0',
    500: '#2724a4',
    950: '#000000',
  },
}

SCSS

$custom: #2724a4;
$custom-light: #7761c0;
$custom-dark: #000000;

JSON

{
  "hex": "#2724a4",
  "rgb": {
    "r": 39,
    "g": 36,
    "b": 164
  },
  "hsl": {
    "h": 241.406,
    "s": 64,
    "l": 39.216
  },
  "oklch": {
    "l": 0.3715,
    "c": 0.19477,
    "h": 272.6
  },
  "luminance": 0.04373
}

Semantic roles & 50–950 ramp

primary

#2724A4

secondary

#C0C361

accent

#E741E3

background

#F8F5FC

surface

#EFEAF8

border

#CAC6D1

text

#0A0512

muted

#7C7981

Preview Lab

Preview with #2724A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →