#2723A0#2723A0

#2723A0 is a dark, vivid blue. Relative luminance 0.042; OKLCH L 36.6% C 0.191 H 273.0°. Best body text is #FFFFFF at 11.45:1 contrast (WCAG AA passes).

Color values

HEX	#2723A0
RGB	rgb(39, 35, 160)
HSL	hsl(242, 64%, 38%)
HSV	hsv(242, 78%, 63%)
CMYK	cmyk(75.6%, 78.1%, 0%, 37.3%)
CIE-LAB	lab(24.23, 43.71, -65.86)
CIE-LCH	lch(24.23, 79.04, 303.57°)
OKLab	oklab(36.57% 0.0101 -0.1906)
OKLCH	oklch(36.57% 0.191 273)
XYZ	xyz(7.7808, 4.1707, 33.6458)
Luminance	0.0417 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2723A0 #9CA023

analogous

#235DA0 #2723A0 #6523A0

triadic

#2723A0 #A02723 #23A027

tetradic

#2723A0 #A0235D #9CA023 #23A065

square

#2723A0 #A0235D #9CA023 #23A065

split-complementary

#2723A0 #A06523 #5DA023

monochromatic

#0F0D3C #1B186E #2723A0 #342FD1 #6561DC

Accessibility & contrast

On white

11.45

#2723A0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.83

#2723A0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2723A0

11.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2723A0	#FFFFFF	#000000	##FFFFFF
##2723A0	1.00	11.45	1.83	11.45
#FFFFFF	11.45	1.00	21.00	1.00
#000000	1.83	21.00	1.00	21.00
##FFFFFF	11.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003FA4

Deuteranopia (green-blind)

#00339E

Tritanopia (blue-blind)

#004961

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #2723a0;
/* rgb */ color: rgb(39, 35, 160);
/* oklch */ color: oklch(36.6% 0.191 273.0);

Tailwind

colors: {
  custom: {
    50: '#7660bd',
    500: '#2723a0',
    950: '#000000',
  },
}

SCSS

$custom: #2723a0;
$custom-light: #7660bd;
$custom-dark: #000000;

JSON

{
  "hex": "#2723a0",
  "rgb": {
    "r": 39,
    "g": 35,
    "b": 160
  },
  "hsl": {
    "h": 241.92,
    "s": 64.103,
    "l": 38.235
  },
  "oklch": {
    "l": 0.36568,
    "c": 0.19083,
    "h": 273
  },
  "luminance": 0.04171
}

Semantic roles & 50–950 ramp

primary

#2723A0

secondary

#BEC15D

accent

#E741E2

background

#F7F5FB

surface

#EEEAF7

border

#C9C6D0

text

#0A0512

muted

#7C7981

Preview Lab

Preview with #2723A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →